Roseville Books

Surviving Prostate Cancer Without Surgery

Bradley Hennenfent, MD

    Surviving Prostate Cancer Without Surgery will be adored by patients tired of suffering impotence and incontinence from radical prostate surgery, which has failed to extend life in two controlled studies. In easy-to-understand style with illustrations and cartoons, patients are taught less harmful treatments such as watchful waiting, active non-invasive therapy, PC-SPES, herbs, radiation therapy, radiation seed implants, 3-dimensional radiation therapy, combined precision irradiation, cryotherapy, estrogen, prostate cancer vaccines, and hormone blockade.

ISBN 0-9717454-1-2
Category: Health/Men’s Health
Price: $19.95 U.S.
Format: Paperback
Trim: 6 x 9
Page Count: 334
Illus: 27 line art drawings and cartoons
Carton Quantity:
Author Resides: Near Chicago, IL; Peoria, IL; Monmouth, IL; Galesburg, IL; and St. Louis Missouri.
Previous ISBN: none

Competition:

• Dr. Patrick Walsh's Guide to Surviving Prostate Cancer: Patrick Walsh, August 2002, ISBN: 0446679143 (Promotes surgery).
• The Prostate: A Guide for Men and the Women Who Love Them: Patrick Walsh, M.D., January 1997, ISBN: 0446604321 (Promotes surgery).
• Updated Guidelines for Surviving Prostate Cancer: Roy E. Berger and James Lewis Jr. PhD, December 3003, ISBN: 1410791270
• A Primer on Prostate Cancer: The Empowered Patient's Guide: Stephen Strum, M.D. and Donna Pogliano, ISBN: 0965877760.

Quotes for book provided by:

• Thomas Stamey, M.D.
• Stephen Strum, M.D.
• James Lewis, Jr., Ph.D.
• Gary Onik, M.D.
• Robert Leibowitz, M.D.
• W. Reid Pitts, Jr., M.D.
• Ronald Wheeler, M.D.

Sales Materials to support the book:
Finished Books, Color Sell Sheets, Color Covers, News Release, Web Site

Marketing:

• 20 galleys have already been sent out for review to the New York Times, LA Times, etc. 750 books will be sent out for review.
• Yearly Father’s Day campaign (June)
• Yearly Prostate Cancer Awareness Week campaign (September)
• Tie-ins with author appearances in Chicago, St. Louis, Atlanta, New York, and Los Angeles
• Ads or articles in all prostate cancer newsletters
• Articles by the author in national newspapers and magazines.
• Radio shows and TV shows
• Co-op available
• Google ads and 259 web site placements.

Sales Handles:

• Book reads like a novel with a shooting and a war scene
• Forty percent of men have prostate cancer. There will be 230,900 new cases of prostate cancer diagnosed in the United States in the year 2004
• Author is a medical doctor who has had 5 uncles suffer from prostate cancer
• Book tells what author would do if he had prostate cancer. Exposes surgery hoax.

Audience:
Men with prostate cancer and the women who love them. Men with other prostate diseases.

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